In order to keep improving and developing new products to stay relevant in the ever competitive market, Deluxe Rich has established a very strong research and development department. As mentioned previously, our aim is to develop unique and novel products from sources that are endemic in these regions. Most agricultural produce, especially fruits from this region are not extensively explored or utilized for commercialization. However, we believe that these produce could provide huge marketing potential. One key reason for the lack of interest for these produce is the nature of the produce itself, which can be quite difficult to handle and process thus making it commercially not viable. With research and development, we have been able to address some of the problems traditionally encountered.
While developing new beverages, Deluxe Rich has not abandoned beverages that are considered ‘traditional’ since these products are entrenched deeply in the culture and the market. Market research and survey also noted that such traditional beverages like tea and coffee are in fact growing in demand. Research has shown that traditional non-carbonated beverages are growing in sales as compared to traditional carbonated beverages due to health concerns. While coffee and tea are considered regional produce, milk used to produce ready-to-drink coffee and tea is not. Due to our geographic location and the size of the dairy industry within the region, supply becomes an issue while reliance on import increases cost. Moreover, dairy-based products are a known allergen. As such, people who are lactose intolerant are unable to consume such products. To overcome these, Deluxe Rich has developed non-dairy, ready-to-drink traditional coffee and tea which is a first in the market according to survey. Other milestones for our R&D team are our other traditional dairy products like yogurt and lassi which are also being produced using non-dairy material.
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