The ability to produce products is of no use if marketability of product is not addressed. Deluxe Rich is proud to have a very strong marketing department. We have seen growth on a yearly basis due to effective and aggressive marketing strategy. Such growth can be traced to our ability to meet customer requirements and expectations, roll out of improved and new products through extensive research and development, and meeting legislative requirements and standards.
Another key to success is branding and brand management. Deluxe Rich is the proprietary owner of numerous successful brands. Through its well planned and categorization of products against brands, an identity and market recognition is well established thus, making product promotion and education easy.
In order to introduce ourselves and our products to the market, Deluxe Rich participated in many exhibitions and international trade shows all over the world annually. We strongly believe such events will provide a very important platform to launch new product and to showcase our company.
Utilization of electronic media: Deluxe Rich recognized the power of electronic media especially website and social media. With the advent of the Internet, doing business takes on a whole new dimension. Communication and information is conveyed at lightning speed and at a wider scale. Hence, our company website is designed not only as a platform for potential customers to get to know us but also as a front line medium to make enquiries. Utilization of social media such as Facebook, Twitter and Instagram as a promotional platform is also very effective. Through social media, we have been able to introduce and educate consumers regarding our products while keeping them informed on the latest development. It is also recognized as a powerful tool to gauge consumers’ response to our product, providing vital feedback.
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